top of page
My Portfolio !
I’m drawn to brands with personality and the ideas that make people stop, feel something, and want to learn more. Explore the projects, designs, and concepts that have helped shape my creative approach.
For this personal project, I imagined a collaboration between Poppi and Tower 28 that brings together my interests in beauty, branding, and creative advertising. I explored how their playful personalities and colorful aesthetics could come together in a fresh, cohesive concept. My goal was to create something that felt natural for both brands while giving their audiences a fun new way to connect with them.
As part of Pi Beta Phi’s marketing team at UNT, I help bring our chapter’s personality to life through social media. I brainstorm content ideas, plan photoshoots and reels, and create graphics that highlight our sisterhood, events, and recruitment. I enjoy finding fresh ways to showcase what makes our chapter special while keeping our content cohesive, engaging, and true to who we are.
For this personal project, I created a media campaign concept for Natura & Co. focused on connecting with Gen Z and millennials in Dallas and Austin. I combined social media, influencer partnerships, and campus and community events to highlight the brand’s values of sustainability and inclusivity. From audience research to media planning and budget allocation, I explored how thoughtful strategy and creative ideas could work together to build brand awareness and meaningful connections.
I create graphics for Pi Beta Phi at UNT that bring our chapter’s personality into everything from social media posts to recruitment materials. I work with colors, typography, and layouts to design event announcements, themed graphics, and content that feels cohesive while keeping each design fresh and fun. I love turning our ideas into visuals that celebrate our sisterhood and help potential new members get a feel for our chapter.
bottom of page